Social media platforms have kind of turned the tables of marketing. Where there are still many marketers who are adopting the same old means of traditional advertising and marketing, there are a few who are using the new-age marketing practices to maximize their profits.
The presence of social media has played a major role in helping brands to reach out to their target audience more effectively and widely. The social media world comprises different platforms that work together to enable brands to connect with their preferred segment of the audience.
Out of all social media platforms, Twitter has emerged to become one of the most highly used networks with a user base of more than 300 million monthly active users. Just like every social media platform has its independent vibe, people use Twitter as a microblogging platform to post their opinions and views about any topic.
The overall vibe of the platform allows the customers of brands to also speak and post content around their preferred brands. Furthermore, marketers have begun to use Twitter content on their website by displaying it in the form of a Twitter widget on the website.
However, if you are new to the Twitter widget and unaware of how it can benefit your website and business, then keep reading till the end.
What Is A Twitter Widget?
As the name suggests, a Twitter widget is a widget that comprises Twitter feeds from various connection types i.e.- hashtags, geolocation, handles, mentions, etc.
The Twitter widget allows brands to collect and curate User-Generated Content and embed it on marketing touchpoints like the website. You can create a Twitter widget by using an appropriate Twitter aggregation tool. Even though there are various social media aggregation tools, you need to look for the perfect tool that offers the appropriate set of features.
Of all the tools, Taggbox Widget has evolved to become a leading and award-winning Twitter aggregator that enables the users to collect, curate, and embed Twitter feeds on the website. The tool offers a variety of customization options, a panel for moderating content, insightful analytics, and a back support team for anytime assistance.
In the next section, we will be guiding you through the benefits of using this strategy in your business.
Benefits Of Using Twitter Widget On The Website
- Boost The Engagement Of The Visitors
The engagement rate of the website reflects the level of interest your website visitors show in your brand and products.
People spend a lot of time scrolling through their social media feeds. Social media users tend to spend more than 2 hours a day on different social media platforms. When you embed Twitter feeds on the website, you make your users explore the website and go through your content more. An increased stay time would boost the engagement rate of your websites.
- Amplify The Look Of Your Website
While we agree that the content part of a website is of utmost importance, brands need to pay heed to the design aspect of their website as well. Social media has a vibrant presence and embedding the content on your website, would work great to uplift the overall look of your website.
Moreover, a dull website can be quite off-putting for your website visitors and embedding Twitter feeds would bring more liveliness to the website.
- Build Social Trust
As mentioned above, embedding Twitter feeds gives brands a chance to aggregate User-Generated Content on their website. Since the content is created by the users, it is the most genuine and trustworthy form of content found online.
Moreover, more than 85% of potential buyers leverage User-Generated Content in their purchase-related decisions before finalizing a purchase. When you embed Twitter feeds, you instill faith and confidence in your customers and motivate them to purchase products. This leads to an increase in sales and conversions!
- Helps In Ranking Higher
Embedding Twitter feeds on the website helps brand websites to rank higher on the search engine ranking pages. An increase in the dwell time of your website visitors and more engagement would help brands rank higher on the search engine ranking page.
While it can be quite difficult for websites to rank high on the search engine ranking page, embedding Twitter feeds increases the engagement resulting in more dwell time and reducing bounce rate, which would ultimately help websites rank higher.
We have reached the end of this post and you are now aware of how Twitter widgets can help brands and businesses thrive like never before!
Businesses have continuously been finding means to increase their marketing efforts and embedding social media feeds including Twitter feeds can be a game-changing strategy. Now, that you know about how this strategy can benefit you, get going to make the most of it!