Social media platforms have kind of turned the tables of marketing. Where there are still many marketers who are adopting the same old means of traditional advertising and marketing, there are a few who are using the new-age marketing practices to maximize their profits.
The presence of social media has played a major role in helping brands to reach out to their target audience more effectively and widely. The social media world comprises different platforms that work together to enable brands to connect with their preferred segment of the audience.
Out of all social media platforms, Twitter has emerged to become one of the most highly used networks with a user base of more than 300 million monthly active users. Just like every social media platform has its independent vibe, people use Twitter as a microblogging platform to post their opinions and views about any topic.
The overall vibe of the platform allows the customers of brands to also speak and post content around their preferred brands. Furthermore, marketers have begun to use Twitter content on their website by displaying it in the form of a Twitter widget on the website.
However, if you are new to the Twitter widget and unaware of how it can benefit your website and business, then keep reading till the end.
What Is A Twitter Widget?
As the name suggests, a Twitter widget is a widget that comprises Twitter feeds from various connection types i.e.- hashtags, geolocation, handles, mentions, etc.
The Twitter widget allows brands to collect and curate User-Generated Content and embed it on marketing touchpoints like the website. You can create a Twitter widget by using an appropriate Twitter aggregation tool. Even though there are various social media aggregation tools, you need to look for the perfect tool that offers the appropriate set of features.
Of all the tools, Taggbox Widget has evolved to become a leading and award-winning Twitter aggregator that enables the users to collect, curate, and embed Twitter feeds on the website. The tool offers a variety of customization options, a panel for moderating content, insightful analytics, and a back support team for anytime assistance.
In the next section, we will be guiding you through the benefits of using this strategy in your business.
Benefits Of Using Twitter Widget On The Website
- Boost The Engagement Of The Visitors
The engagement rate of the website reflects the level of interest your website visitors show in your brand and products.
People spend a lot of time scrolling through their social media feeds. Social media users tend to spend more than 2 hours a day on different social media platforms. When you embed Twitter feeds on the website, you make your users explore the website and go through your content more. An increased stay time would boost the engagement rate of your websites.
- Amplify The Look Of Your Website
While we agree that the content part of a website is of utmost importance, brands need to pay heed to the design aspect of their website as well. Social media has a vibrant presence and embedding the content on your website, would work great to uplift the overall look of your website.
Moreover, a dull website can be quite off-putting for your website visitors and embedding Twitter feeds would bring more liveliness to the website.
- Build Social Trust
As mentioned above, embedding Twitter feeds gives brands a chance to aggregate User-Generated Content on their website. Since the content is created by the users, it is the most genuine and trustworthy form of content found online.
Moreover, more than 85% of potential buyers leverage User-Generated Content in their purchase-related decisions before finalizing a purchase. When you embed Twitter feeds, you instill faith and confidence in your customers and motivate them to purchase products. This leads to an increase in sales and conversions!
- Helps In Ranking Higher
Embedding Twitter feeds on the website helps brand websites to rank higher on the search engine ranking pages. An increase in the dwell time of your website visitors and more engagement would help brands rank higher on the search engine ranking page.
While it can be quite difficult for websites to rank high on the search engine ranking page, embedding Twitter feeds increases the engagement resulting in more dwell time and reducing bounce rate, which would ultimately help websites rank higher.
We have reached the end of this post and you are now aware of how Twitter widgets can help brands and businesses thrive like never before!
Businesses have continuously been finding means to increase their marketing efforts and embedding social media feeds including Twitter feeds can be a game-changing strategy. Now, that you know about how this strategy can benefit you, get going to make the most of it!
How to Advertise Your YouTube Channel
The latest social networks, such as TikTok are exploding (Buy YouTube Subscribers UK) today and changing the internet, however, one video click here, sharing platform is the king of the hill: YouTube
YouTube is the second most frequented website on the web with more than 2.2 billion users around the world.
If you’re looking to make use of YouTube to expand (or even start) your company, you should know how to increase the size and market your YouTube channel.
Here are a few of our most popular ways to improve the performance of your YouTube channel and increase your reach. These techniques are simple efficient, cost-effective, and completely free.
Let’s dive into it.
Use Google-friendly keywords
The best method to advertise your YouTube channel is to put a lot of emphasis on SEO. In addition, SEO is mostly about knowing what viewers are looking for.
Today, people don’t browse directly to YouTube when they want to watch videos. They browse on Google as well. Google is now highlighting videos on its search results to answer various queries. Therefore, you must optimize your video by using keywords that are Google-friendly.
Here’s how you can identify the Google-friendly keywords in any video:
Make use of tools such as those from Google Ads Keyword Planner to discover possible keywords. If you’re not familiar with this, you could begin by using… ordinary good sense. Create five to 15 keywords that potential customers could refer to your business or the service you offer.
Once you’ve compiled your list, search each keyword one at a time.
Examine your Search Engine Results Page (SERP) for every search term. Check if the results that rank highest are blog posts or videos.
Change your keyword, then Google it again. Use phrases like “How do I” or “Tutorial” If you’re struggling to find difficult to locate terms that are relevant to video search results.
Go through your list of keywords to identify the one(s) that are most likely to be used for videos.
For instance, “oil painting tutorial” will show the results in the video first, and then “oil painting tricks” redirect users to a website.
YouTube results show up in Google search
It is also possible to use the autocomplete feature on YouTube to locate prominent phrases. Begin by looking for a specific subject or topic, then look at the title YouTube suggests.
YouTube search autosuggestions
Use concise, descriptive video titles
If viewers search YouTube your video’s title will be the very first item they’ll see. If your title isn’t grabbing their attention, they’ll be able to scroll past your video.
for more: https://socialfollowerspro.uk/
Here are some helpful tips for creating powerful YouTube titles:
Be concise. Your titles should be sixty characters or less. If you do not certain parts of them could disappear when it is displayed.
Make sure to include the brands-related keyword(s) on the top part of the title, so you don’t miss important information.
Utilize a hashtag with a high-traffic hashtag or one that you’ve seen previously on another site.
Do not use clickbait-y titles.
Create custom thumbnails
The human brain is designed to be able to see images first, so be attentive to thumbnails. YouTube automatically creates thumbnails for all videos. However, they may not be appealing. Therefore, to boost views, make an individual thumbnail for each video you upload.
These are the general guidelines to remember when making thumbnails:
Use simple, concise text to describe the video.
Keep your brand consistent with its visual style. Use the same font, layout, and color scheme to ensure that your videos are immediately identifiable.
If there aren’t any of the original images, you can use high-quality stock images.
Resolution: 1280 x720 pixels (but you can choose any aspect ratio of 16:9, so long as the width is not less than 64 pixels)
Formats: .JPG, .PNG, or .GIF
Size Image Size: The image should not be larger than 2MB.
An example of a great thumbnail is shown below from the channel of Ariel Hamilton.
YouTube thumbnail along with text
for guestpost: https://generalmagazine.ca/
Ways How to Make Your Blog Post Search Snippet Friendly
The snippet is a single search result in a group of search results. It consists of a URL, name, or description of the page. Search engines use some part of our content to make up the snippet. Snippet-friendly blogs help in getting more traffic. It also helps in ranking the blog on the first page of Google. For writing snippet-friendly blogs, there are several techniques. The techniques, when used correctly, will help in making a blog more attractive to readers and make it more findable. The snippet-friendly blogs will ultimately get more traffic, earning more revenue. Some of the ways to make blogs snippet friendly are explained below: You may also like to learn about the Freelancing websites in Pakistan.
To optimize your blogs, complete research on the keyword should be done. Keywords research helps you to dominate the search results. You have to figure out which words your target audience mostly looks for. After finding out the keywords, you should write the blog on it, and not only this, but you should use those keywords in your content. There are specific keyword research tools that should be used to find out the correct keyword for blog writing.
CHOOSING AN EFFECTIVE TITLE:
The selection of titles is also important in search rankings. The blog must have an attractive and compelling title. The selection of a compelling title helps make the blog more snippet friendly. The keywords should be used in titles so that when the readers search, your article comes on top, and they click to read it.
EASY TO READ:
The blogs which are not complex and are easy to read are considered to be more snippet friendly. Readability plays a vital role in search ranking, so creating easy-to-read and understand blogs is essential. It is better to use short sentences and paragraphs. The words of the blog should be easy enough to read. Headings and subheadings must also be attractive and appealing to the readers. The blog is easy to read is more liked by the readers, so the blog’s content should be free of errors and complexities.
LENGTH OF BLOG:
The length of the article must be at least 300 words. Google pays more attention to long articles, so a writer must use unique ideas to create a long article but in a balanced way because if a blog is too long and repetition of exact words and content, it scares the reader away. For making the blog snippet-friendly, the article must be long enough to get more traffic. The selection of words should be genuine and authentic and must be based on essential keywords.
Adding new blogs regularly to your website makes your website more visible to the readers. Consistency is essential because if the website is not active, then Google will crawl it less, affecting the ranking. Posting daily should not be for the sake of keeping the website alive, but the content of the blogs must be high quality and well written so that it catches more readers when they search on the internet.
ADDING IMAGES AND VIDEOS TO THE BLOG:
Creating snippet-friendly blogs, images, and videos insertion should also be necessary. The blog, which has images and videos and not only plain texts, attracts more readers. For this purpose, the writer must add credited images and videos to the blogs. You can use your own captured pictures of different themes and designs on your blogs. Different kinds of graphics and slideshows also make the blog more snippet friendly.
SHARING YOUR WORK ON SOCIAL MEDIA:
The blogs you have written should be posted on different social media platforms like Pinterest, LinkedIn, Facebook, etc. These are the commonly used platform for sharing and reading blogs. This will help in getting more audience and getting more traffic as well. You can also use hashtags, but not much ideally 2 or 3 hashtags are enough for a blog
With all these ideas, you will be able to write such search snippet friendly. This can be a bit tricky initially, but you will surely be able to do the best of your work with time. By implementing all these tips and tricks, you can rank your blog on top of the search engine.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.
How to audit your way to better SEO and grow your business?
Most people believe that the process of SEO site audit services is very time-consuming. That’s why many companies hesitate to start with the auditing procedure. However, conducting an overall annual SEO audit is important if you want to be updated about the latest Google algorithm updates. Always remember your business can enjoy benefits only if it is up to date with the trends.
The parameters on which evaluation and ranking are done by Google keeps changing frequently and to give a good competition it’s important to be updated. The changes in organic traffic are inevitable on every website, but boosts or dips in organic traffic can suggest ideas regarding the adjustments which could be made.
Below are important pointers which is worthy to inspect while monitoring analytics for any changes in traffic:-
1. Use analytics to identify keywords
This is one of the common ways for identifying the keywords which need optimization. You can also prefer putting a link to the website’s search query for Google Analytics followed by reviewing the data. Keyword research is an essential factor for SEO optimization and keyword research.
Keyword research is crucial since it can disclose vital information that can help you expand your internet business. Keyword research can help you to increase organic traffic on your website. You will get to know the search intent of your target audience by doing keyword research.
2. Provide backlinks
At the time of conduction of a proper audit, it’s important to be aware of the strategies of your potential competitors. By this it doesn’t mean to copy their techniques, there are numerous ways to just to have an idea about the footsteps of your competitors for identifying the missing backlinks.
3. Investigating sudden drops in sudden traffic
Study data suggests a worthy drop in your organic traffic to the services page. There might be some technical issues with the website. Accordingly, you should take some steps for investigating the issues by checking to see how your webpage is working. When the contact form could be accessed by the customers or if the tracking code of your website is facing some issues.
4. Follow the traffic
Make sure to identify the prime source of traffic since it helps to know where to focus on your efforts. To check the traffic of your website as well as comparison of the target analytics, you can easily do in-depth insights and get to know about social media marketing strategies.
5. Paid Marketing And SEO Integration
It’s recommended to design an effective marketing strategy that primarily focuses on the customer’s journey and is beneficial with the integration of the SEO efforts. While the ranking factors in SEO keeps changing, paid marketing efforts can serve as great help after proper integration.
How to review the technical part to promote business growth?
If the technical issues are not addressed properly, it can hurt the SEO strategy. Although a few technical issues can be easily spotted, it is suggested to keep scanning for your website to find out even the little problems.
Conducting an overall diagnostic scan on your webpage for generating reports regularly would clear the technical issue which needs fixation is important. Start monitoring it closely since such issues can crop up at any time.
Some of the common problems are detailed below:-
- Slow speed of the website
- Poor mobile user experience
- Broken links
- Snippet uses
- Optimization of description
- Title tag
Avoid overlooking the aspect of the marketing strategy. Effective SEO strategies and SEO site audit services can help a company to increase potential leads with a reduced cost per customer acquisition. Being an entrepreneur, you should know the basic concepts of search engine optimization.
Why must every website do SEO audits?
SEO site audit services play a critical role to help your website grow. It helps to tackle some of the following factors:-
- Major drop in organic traffic because of site problems
- Reduction in sales opportunities or losing your potential competitive edge to any other brands
- To face penalties from search engines like Google for poor backlinks
- Improper indexing of the site means your site won’t be visible to the searchers
In simple words, auditing a site would make you aware of the problems which might cost issues related to sales and traffic. If you know the problem then only you can alter your strategies and get favourable results for your business.
Thus maintaining a website becomes the easiest task if you regularly do SEO site audit services and are updated about the latest trends. SEO for business would bring up organic traffic, maximize engagement as well as generate revenue etc. This is what your business wants. You can take the help of professionals to complete the task as they have expertise in the same field. But remember the outcome depends on the kind of professionals you are going to hire. So, be wise with your choice and choose the best and most reliable SEO services provider.
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