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Everything you want to understand knows about TikTok



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Tiktok in China is known as “Douyin” is owned by a Chinese Company BtyeDance. Focused on video social media networking. The TikTok social media platform is used for discovering sharing and making short videos. This application is employed by teenagers as an outlet to precise themselves. Through dancing, singing, lip-syncing, and comedy. It allows users to make and share videos with the community. This app hosts a range of short videos. For genres and users like stunts, tricks, jokes, dance, and recreation. In September 2016 a global version of the Duyin app named “Tiktok”. Originally free lunched in the Chines market. In most of the china market, TikTok for iOS and Andriod was launched in 2017. However globally it is available in 2018 after merging with another Chinese social media platform “”.

              TikTok and Douyin have access to each other content but have an identical virtual user interface. These apps are providing primarily based services within the market. Their servers are every primarily based totally in the marketplace in which the respective app is available. Their features are not similar but these products are the same. Douyin consists of an in-video seek function. which can seek via way of means of people’s faces for extra motion pictures of them. And different functions along with buying, reserving inns, and making geo-tagged reviews. Since its release in 2016, TikTok/Douyin unexpectedly won popularity. As of October 2020, TikTok exceeded over 2 billion cellular downloads globally.

How Does TikTok woks?

 Like various social networking app, users can like, comment on others’ videos and follow the other users. Users can choose the music they want to apply to their video 1st. Then record themselves miming alongside the music. Alternatively, users can record their video 1st and then choose a song, and/or add a voiceover. The app has masses of methods to feature extra amusing to users’ videos. For example, there are alternatives to shoot in slow-mo, time-lapse, speedy forward, filters, outcomes. Or even play the track backward, etc. Once customers are satisfied with their video. They are able to publish it to their fans and share it on different social networks.Get 1000 free instagram followers trial on  Instagram, and Messenger, etc. There is likewise a duet characteristic. That permits you to connect to any other user.

          The search device lets users view different motion pictures. Users also can view content material besides the trending hashtags on the ‘For You’ page. Trending hashtags permit customers to view content material this is presently popular and make contributions to their personal video to that fashion the use of the identical hashtag. TikTok on occasion promotes themed challenges, encouraging customers. To create motion pictures that are related to that specific topic for example; #Lipsncychallenge, #Comedychallenge, etc.

Features and Trends that touch Tiktok

          The “For You” page on TikTok may be a feed of videos that are suggested to users who supported their activity on the app. TikTok’s content is created by artificial intelligence (AI). looking on the content a user likable, interacted with, or searched. Users can even value more highly to boost favorites or choose “not interested” on videos for his or her page. TikTok combines the user’s relished content to produce videos that they might additionally enjoy. As per TikTok policy, the users and their content will only be on the “For you” page. If their age is sixteen or above sixteen. The “for you” page, the sounds page, or underneath any hashtags won’t show up Users below sixteen.

           The app’s “react” feature permits users to film their reactions to a selected video. Over that, it’s placed in an exceedingly tiny window that’s movable around the screen. Its “duet” feature permits users to film a video aside from another video. The “duet” feature was another trademark of The duet feature is additionally solely ready to be used. If each party modifies the privacy settings.

           once users follow different users, a “following” page is found on the left of the “for you” page. this is often a page to visualize the videos from the accounts a user follows. Users can even add videos, hashtags, filters, and sounds to their “saved” section. once making a video, they’ll visit their saved section, or produce a video straight from it. This section is visible to the user on their profile. Permitting them to visit any video, hashtag, filter, or sound they’ve antecedently saved.

          One amongst the latest options as of 2020 is that the “Virtual Items” of “Small Gestures” feature. this is often supported by China’s massive observation of social gifting. A TikTok account is created to participate and advertise this feature more several beauty firms and types. With quarantine within the united states, social gifting has adult in popularity. In step with a TikTok representative. The campaign was launched as a result of the internment, “to build a way of support. and encouragement with the TikTok community throughout these robust times.

          TikTok declared a “family safety mode” in February 2020. For folks to be ready to management their children’s digital well-being. There’s a screen time management choice. Restricted mod and might place a limit on direct messages.

          in Oct 2021, TikTok launched a check feature that permits users to directly tip sure creators. “Tip” button on their profile, that permits followers to tip any quantity, ranging from $1.

         In December 2021, TikTok started beta-testing Live Studio. In streaming code that may let users broadcast applications open on their computers, together with games. The code was additionally launched with support for mobile and computer streaming. People are crazy to get free Tiktok likes on their profile.

         A variety of trends have up at intervals TikTok, as well as memes, lip-synced songs, and comedy videos. Duets, a feature that permits users to feature their own video to an existing video. with the initial content’s audio, have sparked several of those trends.

       Explore page or the page with the search emblem shows trends on TikTok. Among the app, the page enlists the trending hashtags and challenges. Some embody #posechallenge, #filterswitch, #dontjudgemechallenge, #homedecor, #hitormiss, #bottlecapchallenge and a lot of. In June 2019, the corporate introduced the hashtag #EduTok. That received thirty-seven billion views. Following this development, the corporate initiated partnerships with. edtech startups to make academic content on the platform.

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Digital Marketing Trends

How to Advertise Your YouTube Channel



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The latest social networks, such as TikTok are exploding (Buy YouTube Subscribers UK) today and changing the internet, however, one video click here, sharing platform is the king of the hill: YouTube

YouTube is the second most frequented website on the web with more than 2.2 billion users around the world.

If you’re looking to make use of YouTube to expand (or even start) your company, you should know how to increase the size and market your YouTube channel.

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Here are a few of our most popular ways to improve the performance of your YouTube channel and increase your reach. These techniques are simple efficient, cost-effective, and completely free.

Let’s dive into it.

Use Google-friendly keywords

The best method to advertise your YouTube channel is to put a lot of emphasis on SEO. In addition, SEO is mostly about knowing what viewers are looking for.

Today, people don’t browse directly to YouTube when they want to watch videos. They browse on Google as well. Google is now highlighting videos on its search results to answer various queries. Therefore, you must optimize your video by using keywords that are Google-friendly.

Here’s how you can identify the Google-friendly keywords in any video:

Make use of tools such as those from Google Ads Keyword Planner to discover possible keywords. If you’re not familiar with this, you could begin by using… ordinary good sense. Create five to 15 keywords that potential customers could refer to your business or the service you offer.
Once you’ve compiled your list, search each keyword one at a time.
Examine your Search Engine Results Page (SERP) for every search term. Check if the results that rank highest are blog posts or videos.
Change your keyword, then Google it again. Use phrases like “How do I” or “Tutorial” If you’re struggling to find difficult to locate terms that are relevant to video search results.
Go through your list of keywords to identify the one(s) that are most likely to be used for videos.
For instance, “oil painting tutorial” will show the results in the video first, and then “oil painting tricks” redirect users to a website.

YouTube results show up in Google search

It is also possible to use the autocomplete feature on YouTube to locate prominent phrases. Begin by looking for a specific subject or topic, then look at the title YouTube suggests.

YouTube search autosuggestions

Use concise, descriptive video titles

If viewers search YouTube your video’s title will be the very first item they’ll see. If your title isn’t grabbing their attention, they’ll be able to scroll past your video.

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Here are some helpful tips for creating powerful YouTube titles:

Be concise. Your titles should be sixty characters or less. If you do not certain parts of them could disappear when it is displayed.
Make sure to include the brands-related keyword(s) on the top part of the title, so you don’t miss important information.
Utilize a hashtag with a high-traffic hashtag or one that you’ve seen previously on another site.
Do not use clickbait-y titles.

Create custom thumbnails

The human brain is designed to be able to see images first, so be attentive to thumbnails. YouTube automatically creates thumbnails for all videos. However, they may not be appealing. Therefore, to boost views, make an individual thumbnail for each video you upload.

These are the general guidelines to remember when making thumbnails:

Use simple, concise text to describe the video.
Keep your brand consistent with its visual style. Use the same font, layout, and color scheme to ensure that your videos are immediately identifiable.

If there aren’t any of the original images, you can use high-quality stock images.

Resolution: 1280 x720 pixels (but you can choose any aspect ratio of 16:9, so long as the width is not less than 64 pixels)

Formats: .JPG, .PNG, or .GIF

Size Image Size: The image should not be larger than 2MB.

An example of a great thumbnail is shown below from the channel of Ariel Hamilton.

YouTube thumbnail along with text

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Digital Marketing Trends

Ways How to Make Your Blog Post Search Snippet Friendly



Make Your Blog Post

The snippet is a single search result in a group of search results. It consists of a URL, name, or description of the page. Search engines use some part of our content to make up the snippet. Snippet-friendly blogs help in getting more traffic. It also helps in ranking the blog on the first page of Google. For writing snippet-friendly blogs, there are several techniques. The techniques, when used correctly, will help in making a blog more attractive to readers and make it more findable. The snippet-friendly blogs will ultimately get more traffic, earning more revenue. Some of the ways to make blogs snippet friendly are explained below: You may also like to learn about the Freelancing websites in Pakistan.


To optimize your blogs, complete research on the keyword should be done. Keywords research helps you to dominate the search results. You have to figure out which words your target audience mostly looks for. After finding out the keywords, you should write the blog on it, and not only this, but you should use those keywords in your content. There are specific keyword research tools that should be used to find out the correct keyword for blog writing.  


The selection of titles is also important in search rankings. The blog must have an attractive and compelling title. The selection of a compelling title helps make the blog more snippet friendly. The keywords should be used in titles so that when the readers search, your article comes on top, and they click to read it.  


The blogs which are not complex and are easy to read are considered to be more snippet friendly. Readability plays a vital role in search ranking, so creating easy-to-read and understand blogs is essential. It is better to use short sentences and paragraphs. The words of the blog should be easy enough to read. Headings and subheadings must also be attractive and appealing to the readers. The blog is easy to read is more liked by the readers, so the blog’s content should be free of errors and complexities. 


The length of the article must be at least 300 words. Google pays more attention to long articles, so a writer must use unique ideas to create a long article but in a balanced way because if a blog is too long and repetition of exact words and content, it scares the reader away. For making the blog snippet-friendly, the article must be long enough to get more traffic. The selection of words should be genuine and authentic and must be based on essential keywords.  


Adding new blogs regularly to your website makes your website more visible to the readers. Consistency is essential because if the website is not active, then Google will crawl it less, affecting the ranking. Posting daily should not be for the sake of keeping the website alive, but the content of the blogs must be high quality and well written so that it catches more readers when they search on the internet.  


Creating snippet-friendly blogs, images, and videos insertion should also be necessary. The blog, which has images and videos and not only plain texts, attracts more readers. For this purpose, the writer must add credited images and videos to the blogs. You can use your own captured pictures of different themes and designs on your blogs. Different kinds of graphics and slideshows also make the blog more snippet friendly.  


The blogs you have written should be posted on different social media platforms like Pinterest, LinkedIn, Facebook, etc. These are the commonly used platform for sharing and reading blogs. This will help in getting more audience and getting more traffic as well. You can also use hashtags, but not much ideally 2 or 3 hashtags are enough for a blog  


With all these ideas, you will be able to write such search snippet friendly. This can be a bit tricky initially, but you will surely be able to do the best of your work with time. By implementing all these tips and tricks, you can rank your blog on top of the search engine.  

Author Bio

Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.

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Digital Marketing Trends

How to audit your way to better SEO and grow your business?




Most people believe that the process of SEO site audit services is very time-consuming. That’s why many companies hesitate to start with the auditing procedure. However, conducting an overall annual SEO audit is important if you want to be updated about the latest Google algorithm updates. Always remember your business can enjoy benefits only if it is up to date with the trends.

The parameters on which evaluation and ranking are done by Google keeps changing frequently and to give a good competition it’s important to be updated. The changes in organic traffic are inevitable on every website, but boosts or dips in organic traffic can suggest ideas regarding the adjustments which could be made.

Below are important pointers which is worthy to inspect while monitoring analytics for any changes in traffic:-

1. Use analytics to identify keywords

This is one of the common ways for identifying the keywords which need optimization. You can also prefer putting a link to the website’s search query for Google Analytics followed by reviewing the data. Keyword research is an essential factor for SEO optimization and keyword research. 

Keyword research is crucial since it can disclose vital information that can help you expand your internet business. Keyword research can help you to increase organic traffic on your website. You will get to know the search intent of your target audience by doing keyword research. 

2. Provide backlinks

At the time of conduction of a proper audit, it’s important to be aware of the strategies of your potential competitors. By this it doesn’t mean to copy their techniques, there are numerous ways to just to have an idea about the footsteps of your competitors for identifying the missing backlinks.

3. Investigating sudden drops in sudden traffic

Study data suggests a worthy drop in your organic traffic to the services page. There might be some technical issues with the website. Accordingly, you should take some steps for investigating the issues by checking to see how your webpage is working. When the contact form could be accessed by the customers or if the tracking code of your website is facing some issues.

4. Follow the traffic 

Make sure to identify the prime source of traffic since it helps to know where to focus on your efforts. To check the traffic of your website as well as comparison of the target analytics, you can easily do in-depth insights and get to know about social media marketing strategies.

5. Paid Marketing And SEO Integration

It’s recommended to design an effective marketing strategy that primarily focuses on the customer’s journey and is beneficial with the integration of the SEO efforts. While the ranking factors in SEO keeps changing, paid marketing efforts can serve as great help after proper integration.

How to review the technical part to promote business growth?

If the technical issues are not addressed properly, it can hurt the SEO strategy. Although a few technical issues can be easily spotted, it is suggested to keep scanning for your website to find out even the little problems.

Conducting an overall diagnostic scan on your webpage for generating reports regularly would clear the technical issue which needs fixation is important. Start monitoring it closely since such issues can crop up at any time.

Some of the common problems are detailed below:-

  • Slow speed of the website
  • Poor mobile user experience
  • Broken links
  • Snippet uses
  • Optimization of description
  • Title tag

Avoid overlooking the aspect of the marketing strategy. Effective SEO strategies and SEO site audit services can help a company to increase potential leads with a reduced cost per customer acquisition. Being an entrepreneur, you should know the basic concepts of search engine optimization.

Why must every website do SEO audits?

SEO site audit services play a critical role to help your website grow. It helps to tackle some of the following factors:-

  • Major drop in organic traffic because of site problems
  • Reduction in sales opportunities or losing your potential competitive edge to any other brands
  • To face penalties from search engines like Google for poor backlinks
  • Improper indexing of the site means your site won’t be visible to the searchers

In simple words, auditing a site would make you aware of the problems which might cost issues related to sales and traffic. If you know the problem then only you can alter your strategies and get favourable results for your business.


Thus maintaining a website becomes the easiest task if you regularly do SEO site audit services and are updated about the latest trends. SEO for business would bring up organic traffic, maximize engagement as well as generate revenue etc. This is what your business wants. You can take the help of professionals to complete the task as they have expertise in the same field. But remember the outcome depends on the kind of professionals you are going to hire. So, be wise with your choice and choose the best and most reliable SEO services provider. 

Read Also: Common credit score issues

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