We could briefly say that interactive videos are audiovisual content that requires the active participation of the viewer, being able to interact with the video and thus be involved in options that add value to the content.

Who would dare to deny the influence of the audiovisual on the internet? Today, any specific need or demand (be it a makeup tutorial or a business training) is supported by a video available on the web.

However, there is an interesting novelty that transforms the appeal and effectiveness of this type of content: interactive video. Instead of just seeing the content, passively receiving the message, the viewer can interact.

The change, of course, provides a number of incredible possibilities, mainly in relation to distance learning. Are you curious to understand how to apply this trend in Cinema8? Great!

In this post, you will understand a little more about the concept and how to apply interactive videos. In addition, you will also receive valuable advice for you to develop your own production strategy. Go?

What is the importance of interactive videos?

The situation is common, and you can certainly fit into the role of our main character: on a nice day, you find that you need to use a new tool. It is natural that there is some difficulty at the beginning, right? You are not yet familiar with all the resources that a certain platform offers.

It is right at this moment, therefore, that you have a great idea: search the internet for a simple, video tutorial, perfect for you to learn exactly what you want quickly and efficiently.

The result is precise: in a few minutes, you manage to execute your tasks and are satisfied with the newly learned skills.

Although, in this case, the situation is merely indicative, such initiatives are increasingly common in everyday life.

According to data from the annual online video study, released in the middle of 2021, the study has been carried out among men and women between the ages of 16 and 65. Of this Spanish population, 82% are Internet users and, of these, 95% are online video users. It is a market that is almost fully mature.

The boom in the audiovisual sector was already foreseen by companies in tune with market behavior. This trend is upwards, it has grown about 12 points since 2014, and if we try to read it to understand the reasons for this growth, we can summarize it in three points: the progressive growth of video consumption on social networks, mobile consumption.

What are interactive videos?

With the success of the audiovisual, investments in this practice increase. This scenario allows innovations to be constant and heat up the interactive video market. It was precisely this promising context that guaranteed the emergence of an even more incredible and useful modality: interactive video.

In practice, interactive video is similar to its predecessor — also called linear video — except that it supports and encourages the viewer to actually interact with the content on the screen. More to see, the user has to participate.

The magic happens from a series of tools integrated into the platforms. Viewers can click, drag, slide, hover and answer questions, completing actions to really positively interfere with the delivery of content.

Some of the main functionalities available are:

  • Hotspots, which create “clickable areas” within the video and allow the user, when interacting, to be taken to another page directly related to the content (a subject complement or even an ecommerce product, to stimulate the purchase of a certain element);
  • 360° look, which allows the viewer the ability to see the full extent of the image, with a 360 degree turn;
  • Ramifications, pointing out that the user can choose different paths in his interaction with the video, personalizing the contents he receives while he is watching them;
  • Data input, which incorporates some informative fields into the video, so that the viewer can share their name, age and whatever is most convenient for the producer;
  • Quizzes, which intersperse buttons and branches to personalize the experience and give individualized results at the end of the video.

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