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Challenges Faced by Organizers in Virtualizing Trade Shows

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Virtualizing Trade Shows

Virtual events have helped businesses stay in touch with each other and their customers throughout the pandemic. However, it has not been easy for them to virtualize the whole experience of a physical event. This article helps you understand the various challenges faced by organizers while virtualizing their trade shows. It also helps you understand how virtual event platforms can help overcome these challenges. 

Lack of Trust

Virtual trade shows are a relatively newer concept. Both the organizers and the attendees find it hard to trust the effectiveness of virtual trade shows. Despite the numerous benefits of virtual events, they don’t trust in its ability to fill the void of a physical event. 

The best way to instil trust among the attendees is to hire a virtual event solution provider to take care of your virtual event. 

Technological Issues

Organizers are afraid of the technical difficulties they might face. Moreover, they are afraid that some of their staff members and attendees will not be able to make the most of their virtual event due to the lack of technical skills. 

The most effective solution to this problem is selecting a good virtual trade show platform. While it is important not to overcomplicate your event, having the right partners is even more important. The right virtual event partner will provide technical support and also help onboard the attendees. 

Lack of Training to Use the Virtual Event Platform

Virtual event platforms can be a new concept for many of your attendees, and they might find it intimidating to use them. Moreover, virtual event platforms are very different from a Zoom or Teams meeting. Virtual event platforms have a more complex design that allows you to provide your attendees with an interactive, enriching and real-like experience. Therefore, you must choose a virtual event platform that is easy to use so that the attendees get immersive experience. Moreover, you must also train your employees and other team members on using the virtual event platform to ensure a hassle-free event process. 

Replicating the In-person Event Experience

Despite the advanced engagement features provided by the virtual event platforms, replicating the in-person event experience still remains a huge challenge. One of the biggest challenges for an organizer is to create a highly engaging experience that replicates the attendee experience of a physical event. Moreover, everyday tools cannot provide such an interactive experience. Therefore, you need to have a good virtual event solution provider that can provide you with advanced networking and engagement features to replicate an in-person event experience. To overcome this challenge you must select a virtual event expert with engagement features like gamification, and live chat. It should also have networking capabilities like business card exchange, networking lounges, audio/video calls etc. 

Personalized Networking

One of the primary reasons people attend events is to make meaningful connections and meet people across companies and industries. Your virtual event can quickly get forgotten if it does not involve strong interactive and networking elements. Therefore, your event must have opportunities for networking. 1:1 networking and calling opportunities are a great way to boost personalized networking among the attendees. Furthermore, tools like AI matchmaking increases personalization by providing the most suitable match recommendations based on their priorities and shared interests. Establishing personalized networking is the most challenging task for any organizer while virtualizing their trade shows. But selecting the right virtual event solution can make it easier for the organizers to provide the attendees with more personalized networking opportunities. 

Lack of Security Awareness

Due to the sudden move from physical to digital, organizers did not get enough time to make their virtual events secure leading to a surge in cyber attacks. Security considerations are especially relevant in situations where the event involves the exchange of sensitive and confidential information. Lack of security considerations can make the attendees wary of attending the event. Therefore, it is integral that you select an online event software that has advanced security features that helps maintain the security and confidentiality of your event data. The platform should consist of in-built features to ensure the security of sensitive and confidential information. 

Reporting and Analytics

Although gathering real-time data of the attendees and the event performance is easier in the case of a virtual event, the major challenge lies in using this data to gain actionable insights. The use of multiple engagement boosting tools and systems makes it even more complex to achieve. Integrating the various data analytics tools is the key to effective reporting and analytics. This further boosts networking and engagement among the attendees. Different sources of data need to be consolidated to derive meaningful and actionable insights from the event. Therefore, you need to have the support of a virtual trade show platform. The platform must have advanced data analytics and reporting features to help you consolidate and draw meaningful inferences. 

Integration

Another significant challenge in front of the organizers while virtualizing their trade shows is the difficulty to integrate the various tools and data. Sometimes, organizers use different tools and systems for different activities leading them to enter information manually every time. Getting an event management software or a virtual event platform will help integrate these tools and make it easier to auto-populate the information. 

Opportunities to Monetize

Another challenge of virtualizing a physical trade show is the lack of monetization opportunities. While physical events were able to make the attendees purchase the product, virtual trade shows lack this aspect. However, find the right virtual trade show platform that lets you monetize your event and increase sales. Some platforms allow you to sell premium tickets, and sell directly through virtual booths. 

Getting More Sponsors

the lack of an interactive and immersive environment can make it hard to attract enough sponsors for your event. Therefore, you must look for virtual event solutions that provide similar engagement to physical events. Having the right virtual event expert will help you attract more sponsors. 

Effective Product Display

Viewing and experiencing a product virtually is difficult and is a big challenge for virtual trade shows. Therefore, you must choose an online event platform that has a 360-degree product display feature. This will help provide the attendees with a better experience.

Final Words

You must have got an understanding of the various challenges that you might face. Planning to virtualize your trade show? To overcome these challenges you need to invest in a dynamic event expert as it can help create a physical like experience. 

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Technology Trends

Link Building to Promote Website Traffic

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link building

All that every Link Builder strives is to get quality traffic to his website. The hard fact is this does not happen naturally. It is only through conscious efforts and impeccable strategy that a website can be made to receive quality traffic. It needs to be understood that the output is directly proportional to the inputs that the Link Builder uses for his process which involves the selection of keywords for his content, platforms for content and ads distribution, audiences for targeting, marketing  funnel for generating leads, URL links and CTAs for customer engagements, landing pages for information, referring web pages and websites, external websites, influencers, strategies and concepts, topics  and ideas, narrative styles for stories, etc.

Link Building, however, is not random linking of websites and web pages. It is a careful process of perfect and precise linking of websites and web pages that are highly relevant and of high quality to get intended and desired time-bound results. The results of Link Building especially the website traffic are measurable for various pre-set metrics and criteria such as traffic sources, type of traffic, audience profiles like audience language, age, gender psychographics and demographics, geographical locations, referral media, quality of traffic, average time at websites, web user behavior, goal conversions, devices, operating systems, keywords, search engines, etc.

Check more of these in detail below in order to learn simple and practical steps to improve your Link Building process and promote quality traffic to your website. To hire the best seo services canada, click here.

Identify Platforms That Bring More Traffic

Different web platforms have differing potential to generate traffic what with their popularity, users base, level of growth, relevance for your business, features and advantages, ability to reach potential audience in short term or long term, inbound or outbound marketing nature, efficiency to strike and impress your potential audience, cost efficiency, perceived brand value, audience types, attractiveness and relevance to present day users and demands, technological superiority, purpose of the platform, etc. For example, if you want to reach out especially to middle age families and promote family and home based solutions, products and services, Facebook posts and advertisement options will be the right fit. If your objective is to reach out to professionals and entrepreneurs to promote and build a professional and business network or community, the right option will be LinkedIn. If you want to promote viewership and followers for your lifestyle products and brand, the ideal platforms to choose are Instagram and Pinterest. If you promote a series of video explainers or videos for your products, projects, equipment, professional or consulting services, expertise or educational services, your best platform will be YouTube and such popular video platforms. If you are looking for service providers with Perfection in Link Building, check out here.

Find Content Topics That Connects More Audience

As new scenarios and technologies are continuously emerging and reshaping the overall global, regional and local landscapes and atmosphere creating new opportunities and challenges for businesses, it is paramount to pick the right topics for your content posts and news posts to get relevant with the trending situations and connect better with your audience. On the other hand, if you are offline with what is going on around and missed to recognize the emerging trends and thus failed to address or mention the current events and happenings, your content has no takers and your Link Building efforts will go completely in vain. So, be open and flexible with your content creation in order to capture and write those happening moments and be highly relevant to current situations and popular demands. 

Select Keywords That are More Popular & Relevance

Keywords are the connectors of your content with Search Engines, in-site search box algorithms and eventually with your Target Audiences (TG). So, select keywords that best represent your industry, products, product uses and applications, brand, audiences, new age user terms, etc., to become relevant to Google, audience and industry.

Identify Content Types for Effective Distribution

Every product and brand has its own unique value proposition and appeals, and so does every industry and audience attributes. So, use the appropriate content types or a mix or combination of content types such as website, videos, blogs, social media, articles, ads, infographics, email, voice and chat group platforms, cross promotion platforms, business network platforms and chat groups, image sharing platforms, et al and thus, make your Marketing Funnel highly relevant and purposeful for your goal: promoting website traffic.

Use the Most Effective Anchor Texts for Backlinks

The virtual billboards and advertising boards are the Anchor Texts that you use for your URL links or Backlinks in your content. So, make your Anchor Texts as appealing as possible like those huge billboards and advertisements that never miss an eye on the busy business streets and highways. Make your Anchor Texts highly visible yet simple but strategically placed so that each of your Anchor Texts generate clicks that land in your websites from quality customers and potential audiences.

Choose the Relevant Landing Pages for URL Click Throughs

If you are using a Marketing Funnel to nurture potential audiences through a wide or steep Funnel, ensure you plug the holes in the funnel through quality content fills and interaction and engagement experiences. In the Funnel, Referral or Affiliate Marketing, the context, relevance and quality of the Landing Pages determine how the users behave in the site and step forward to other pages and links. So, make your Landing Pages highly informative, purposeful and interactive to make the customers stay a long time and be willing to interact with links and content further.

Prepare the Audience Profiles That are Most Suitable

What use does it make if you train your guns so efficiently but fail to shoot the target accurately? The whole objective of Link building comes to no use if you fail to connect with the right websites, links and platforms that have your potential audience. If you are doing Inbound or Outbound Marketing, all you have to do is to perfect your audience targeting to get the right results which is promoting traffic to your website.

Conclusion

All planned and executed well with the right strategy in place and a great team on the task, your goals are no longer in just dreams, but realized and actuated in practical as well. 

read more at: General Magazine

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How can real-time dynamic watermarking be used to protect sports broadcasts and live events?

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Live and audio-visual content piracy costs creators and distributors of original content a lot of money and time. If you want to stop the illegal streaming of live content, you need to find and stop the unauthorised streamers quickly, typically within 15 minutes. As 4K UHD and HDR content become more widely used, watermarking will need to be able to process the video data in real time while the video is playing back.

Digital output protection outside of the security perimeter provided by traditional techniques such as DRM protected content and CAS may not be effective in the fight against piracy.. This means that the content must be identified outside of the client’s video terminal in order to be tracked. In this case, the use of transactional watermarking becomes necessary. The ID of the source is encoded in the video pixels, and any streamed content can be traced back to the source of infringement or insensitive subscribers. video watermarking solutions that protect live-streamed content must allow licence holders to disrupt viewing within minutes of streaming by detecting and decoding watermarks in real time. Since “non-blind” approaches require a comparison with an original unmarked video, it is necessary to remove the watermarks directly from the video in order to quickly identify pirated content.

It is possible to watermark image sequences that record a 3D scene and extract the watermark from any rendered image generated for any arbitrary view angle, as opposed to the first two methods, which only  protect the watermark information for the two key components of 3D scene representation (geometry and texture). If you’re using dynamic watermarking, you may embed information on the video asset while it’s being played back at the user’s end, such as the user’s email, date  and time of watching, their IP address, or even their business logo. Because of their dynamic nature, they provide additional protection for confidential content that  is not intended to be shared or altered. DAI (dynamic ad insertion) is also activated via dynamic watermarking in order to optimise addressable ad income.

Content infringers typically need time and stability to plan hacking, trial-and-error strategies, and develop reverse-engineering techniques. Using dynamic watermarking, content creators can quickly and easily change and adapt watermarks, even modifying them for each live event if needed.

Because dynamic watermarks are software-based, they can easily reach a wide range of devices that sports fans watch matches on. They are also undetectable to the viewer and pirates, and can be quickly scaled up because they are based on the cloud. In addition, they are able to operate on low video resolutions to identify the source of piracy, as well as on high video resolutions. For each viewer, dynamic watermarks appear at random points in the video and are personalised to their preferences. Sharing or recording the video makes the piracy source obvious. In addition, they are difficult to remove without compromising the quality of the video clip, both of which make it unsuitable for further use in the future. During illegal acquisition (camera recording, screencasting, etc.) and storage, some dynamic watermarks are also kept (re-encoding, aspect ratio change, etc.).

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Technology Trends

Choose a Theme for Your WooCommerce Store

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free woocommerce themes

8Theme has been offering the best WordPress WooCommerce themes to our customers since 2010, and over the years we’ve seen which designs work best and which don’t. With the latest WooCommerce update, our Woo themes have all been updated to handle the new functions, and they’re now more beautiful than ever! Here are some of our top WordPress WooCommerce themes that you can customize to your heart’s content:

If you’re starting an online business, one of the first things you’ll need to do is choose a WordPress theme to define the look and feel of your site.

Thousands of possibilities are available from a range of sources, with varying levels of quality and efficacy. How can you know which option is best for your store? Begin by figuring out why your theme is so essential, what makes a strong theme, and where to begin your search. Thanks to a free plugin that can be downloaded from the Plugin Repository or installed straight from your WordPress admin, WordPress WooCommerce themes come with basic store features out of the box.

The options of WooCommerce store themes on WordPress are extensive, and the choice can be overwhelming if you’re just starting out. If you’re planning to create an online store to sell your products, there are several factors you need to take into account when choosing your store theme. Here’s what you need to know about WordPress WooCommerce store themes with 8theme selection of eCommerce WordPress themes for WooCommerce so that you find the best one for your business needs!

Why is the right theme important?

Someone’s first impression of your site takes around 0.05 seconds to develop, and that impression influences whether they leave, remain or even buy something. Because your theme has a direct influence on on-site design, it also has an impact on this first impression. A nice theme encourages people to look around and buy things.

A theme, however, isn’t only about aesthetics; it also affects marketing, conversions, and other factors. Your theme has an impact on all of these: a sluggish, unfriendly, difficult-to-use, badly-coded website ranks poorly in search results and does not stimulate purchases.

Qualities of a good theme

If you run a WordPress-powered online store, your first priority is finding a great theme that complements your brand, showcases products in an attractive way, and improves user experience. Before settling on one, however, there are certain characteristics you should look for. Here’s what to consider when choosing good WordPress WooCommerce themes.

Has a professional, high-quality design that meets your needs every

The narrative will be distinctive in this regard. Begin by attempting to comprehend your target audience. What types of designs do they like? Do they like a peaceful, understated aesthetic of bright colors and eye-catching graphics?

Then consider your products. Do you require product images to be displayed? Select a theme that emphasizes visuals. Do you want to draw attention to certain details, such as materials or dimensions? To symbolize them, use a theme that contains icons.

Many industry-specific themes exist, and they might be excellent choices because they incorporate many of the design aspects you want. The Threads theme includes everything you need if you’re a boutique: clothing-specific templates, elegant store, and archive pages, and amazing related product designs. If you offer handcrafted items, the Artisan theme is a good choice, since it has image-focused page designs & product templates for collections, galleries, and more. 

Examine several examples of stores that employ the theme you’re thinking about. Most themes come with a live trial version that you can try out; take the time to go through the live demo to see how it works. You should be able to quickly explore the demo and see it in action for your company.

Integrates with WooCommerce

While WooCommerce works with any WordPress WooCommerce themes, using a theme designed exclusively for online businesses guarantees that the look of pages, articles, and goods is consistent. In the list of theme features, look for “WooCommerce Integration.”

Offers everything you need without being bloated

Many themes include page builders, giant menus, wish lists, pop-ups, and other features in addition to design. While these are useful if you require them, don’t select a theme with 50 features if you only require five; this will result in an overly bloated, sluggish, and difficult-to-manage website. The Block Shop theme is created with this aim in mind. It prioritizes efficiency over frills, offering all of the customizing choices you’ll need without being overbearing.

Is mobile-friendly

More than half of all online traffic is generated by mobile devices. You’re alienating a large portion of your prospective consumers if your website is difficult to use on phones and tablets. Open a live demo on your phone while evaluating a theme. Is there anything that has been chopped off or is too tiny to read? How well does the demo fare in Google’s mobile-friendly test? 

The Bistro theme is an excellent example of a mobile-friendly theme: pictures, text, and goods automatically resize on mobile devices. There’s also a menu bar that links to account, search, and cart capabilities, so it’s always there when consumers need it.

Simple, Clean, and Modern

Simplicity is an important characteristic of a high-quality WooCommerce theme. The whole point of having an online store is to make it easy for users to find what they’re looking for and place an order. Don’t overload your website with excessive images, fancy animations, or other distracting elements; keep things clean and simple. 

Of course, you can add in subtle visual elements like subtle animations but try not to overdo it because too much eye candy can actually distract from what you’re trying to sell! Likewise, don’t be afraid to use a few fancy fonts—they help your visitors identify you as an authority within your niche and let customers know that they can trust your recommendations on products.

Loads quickly

Visitors anticipate a website to load within two seconds or less, according to 47% of visitors. They’ll go shopping somewhere else if they have to wait too long. While several things influence website speed, your theme plays a significant effect. Use tools like GTMetrix or PageSpeed Insights to test the performance of the live demo; all you have to do is input the demo URL and you’ll get a comprehensive speed report. Choose another option if it loads too slowly.

Premium Quality & Support

8Theme creates stunning designs which are optimized for maximum speed and security. Being a leading WordPress WooCommerce Store Theme provider, we back up all our products with our personal guarantee that guarantees you the highest level of quality & support. In case you need any assistance regarding customizing or setting up your theme, contact us. We’ll be happy to help you with your new website!

8Theme

A WordPress WooCommerce themes is an integral part of your e-commerce website if you plan on selling products online, and 8heme offers the best of the best in terms of WordPress themes. With these themes, you can start selling online in no time, with an easy-to-use theme that adapts to your website design needs and puts your products front and center on your e-commerce website. All of our WordPress WooCommerce themes are customizable and easy to modify while being coded to help your website load as quickly as possible – which matters when you’re running an e-commerce business!

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