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Challenges Faced by Organizers in Virtualizing Trade Shows



Virtualizing Trade Shows

Virtual events have helped businesses stay in touch with each other and their customers throughout the pandemic. However, it has not been easy for them to virtualize the whole experience of a physical event. This article helps you understand the various challenges faced by organizers while virtualizing their trade shows. It also helps you understand how virtual event platforms can help overcome these challenges. 

Lack of Trust

Virtual trade shows are a relatively newer concept. Both the organizers and the attendees find it hard to trust the effectiveness of virtual trade shows. Despite the numerous benefits of virtual events, they don’t trust in its ability to fill the void of a physical event. 

The best way to instil trust among the attendees is to hire a virtual event solution provider to take care of your virtual event. 

Technological Issues

Organizers are afraid of the technical difficulties they might face. Moreover, they are afraid that some of their staff members and attendees will not be able to make the most of their virtual event due to the lack of technical skills. 

The most effective solution to this problem is selecting a good virtual trade show platform. While it is important not to overcomplicate your event, having the right partners is even more important. The right virtual event partner will provide technical support and also help onboard the attendees. 

Lack of Training to Use the Virtual Event Platform

Virtual event platforms can be a new concept for many of your attendees, and they might find it intimidating to use them. Moreover, virtual event platforms are very different from a Zoom or Teams meeting. Virtual event platforms have a more complex design that allows you to provide your attendees with an interactive, enriching and real-like experience. Therefore, you must choose a virtual event platform that is easy to use so that the attendees get immersive experience. Moreover, you must also train your employees and other team members on using the virtual event platform to ensure a hassle-free event process. 

Replicating the In-person Event Experience

Despite the advanced engagement features provided by the virtual event platforms, replicating the in-person event experience still remains a huge challenge. One of the biggest challenges for an organizer is to create a highly engaging experience that replicates the attendee experience of a physical event. Moreover, everyday tools cannot provide such an interactive experience. Therefore, you need to have a good virtual event solution provider that can provide you with advanced networking and engagement features to replicate an in-person event experience. To overcome this challenge you must select a virtual event expert with engagement features like gamification, and live chat. It should also have networking capabilities like business card exchange, networking lounges, audio/video calls etc. 

Personalized Networking

One of the primary reasons people attend events is to make meaningful connections and meet people across companies and industries. Your virtual event can quickly get forgotten if it does not involve strong interactive and networking elements. Therefore, your event must have opportunities for networking. 1:1 networking and calling opportunities are a great way to boost personalized networking among the attendees. Furthermore, tools like AI matchmaking increases personalization by providing the most suitable match recommendations based on their priorities and shared interests. Establishing personalized networking is the most challenging task for any organizer while virtualizing their trade shows. But selecting the right virtual event solution can make it easier for the organizers to provide the attendees with more personalized networking opportunities. 

Lack of Security Awareness

Due to the sudden move from physical to digital, organizers did not get enough time to make their virtual events secure leading to a surge in cyber attacks. Security considerations are especially relevant in situations where the event involves the exchange of sensitive and confidential information. Lack of security considerations can make the attendees wary of attending the event. Therefore, it is integral that you select an online event software that has advanced security features that helps maintain the security and confidentiality of your event data. The platform should consist of in-built features to ensure the security of sensitive and confidential information. 

Reporting and Analytics

Although gathering real-time data of the attendees and the event performance is easier in the case of a virtual event, the major challenge lies in using this data to gain actionable insights. The use of multiple engagement boosting tools and systems makes it even more complex to achieve. Integrating the various data analytics tools is the key to effective reporting and analytics. This further boosts networking and engagement among the attendees. Different sources of data need to be consolidated to derive meaningful and actionable insights from the event. Therefore, you need to have the support of a virtual trade show platform. The platform must have advanced data analytics and reporting features to help you consolidate and draw meaningful inferences. 


Another significant challenge in front of the organizers while virtualizing their trade shows is the difficulty to integrate the various tools and data. Sometimes, organizers use different tools and systems for different activities leading them to enter information manually every time. Getting an event management software or a virtual event platform will help integrate these tools and make it easier to auto-populate the information. 

Opportunities to Monetize

Another challenge of virtualizing a physical trade show is the lack of monetization opportunities. While physical events were able to make the attendees purchase the product, virtual trade shows lack this aspect. However, find the right virtual trade show platform that lets you monetize your event and increase sales. Some platforms allow you to sell premium tickets, and sell directly through virtual booths. 

Getting More Sponsors

the lack of an interactive and immersive environment can make it hard to attract enough sponsors for your event. Therefore, you must look for virtual event solutions that provide similar engagement to physical events. Having the right virtual event expert will help you attract more sponsors. 

Effective Product Display

Viewing and experiencing a product virtually is difficult and is a big challenge for virtual trade shows. Therefore, you must choose an online event platform that has a 360-degree product display feature. This will help provide the attendees with a better experience.

Final Words

You must have got an understanding of the various challenges that you might face. Planning to virtualize your trade show? To overcome these challenges you need to invest in a dynamic event expert as it can help create a physical like experience. 

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Technology Trends

Tips for Finding the Best Laptop for Your Business



Best Laptop for Your Business

It is all too easy to click on the best-selling laptop pushed into your lap by retailers, but is that going to be the best fit for your business? To truly synchronise your needs with your tech device, you have to understand what you are buying, especially when it concerns something as important as your company. You don’t have to own a degree in computing to be able to discern what boxes to tick in your business laptop search and this guide details what you should be looking for. 

What Do You Need the Laptop For?

Are you the admin brain behind your company, sending emails to clients and creating invoices or work regimes? Or does your career take you down a creative path, such as media design or geographical planning activities? Whatever the answer, the laptop you pick has to reflect those needs. A GIS supportive device will ensure that any GIS software is fully supported, or a laptop with a stronger GPU will ensure that graphics rendering is never a hindrance. These types of roles have a higher demand for a stronger CPU than a lesser demanding role functionality wise, for example, if you do lots of report writing. 

Simply put, if you need your laptop to perform basic tasks such as typing, reading, or similar, then things like CPU, RAM, GPU, and even GIS will not be as important. However, if you are creating graphics, and work with media files or GIS software, there is an elevated need for a more technical laptop that can keep up with the complex jobs too. 

Shopping for Your Budget

There are three ranges of laptops, low-budget, mid-range, and high-end models. Ideally, because of the purpose of this purchase, low-end models should be overlooked wherever possible. Starting at mid-range laptops means committing to a price of at least $350 and upwards, whereas the high-end models market at $600 and rising. The money you put into this asset should be seen as an investment, with the return being the profits from the work tasks carried out at the helm. For a deeper look at what a good price range can get you, check out these Lenovo Small Business Laptops and see how the specs hold up to the price tag.  

What is a Good Business CPU?

The Central Processing Unit is the power behind the device. Which CPU you need depends on what you do with your device. If, say, a typical workday entails having multiple browser windows open simultaneously alongside complex software and an open inbox, your CPU demands immediately shoot up. If you spend the day typing up documents and sending sporadic emails, the CPU can stay put at the lower end. Most business owners will benefit from a Core i3 or i5, but the i7 is there for those needing an extra boost. The higher the CPU, the higher the price in most cases, but this is where it is worth putting your money. 

Where Will You Use the Laptop?

If you work at home, the laptop you buy won’t need to be geared towards portability or ruggedness. However, people who travel to an office every day, or worksites, or take their work all over the world with them, need something sturdier. It is possible to find a lightweight laptop that is still rugged and therefore supports portability.  

Which Design Suits Your Needs?

Business laptops come in a whole manner of designs, including standard, and hybrid models. Touchscreen laptops are becoming more popular than ever before, largely owing to their multi-faceted opportunities and flexible usage allowances. They can be used as a tablet, or laptop in the same sitting and have been a real innovation in the world of business. Traditional models still have a lot to offer and tend to be more rugged generally, but lots of business owners prefer the versatility of the hybrid models. 

Your business needs the best supporting tools so it can perform to its optimum capacity. The laptop product is one of the biggest decisions to be made whether that is as you are starting out or a replacement device down the road. Consider all your options and remember to siphon out what is relevant and what can be pushed to the side. 

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Technology Trends

How To Choose The Best Wireless Headphones for Running



best wireless headphones

Every sports fanatic is always in search of the best set of wireless earphones. When wireless headphones or the earphones were first launched many people got curious whether they would work for running or going to the gym or not. With time, they’ve started to be considered as the best airpods for running and outdoor activities.

Why Are Wireless Earbuds Beneficial?

The below factors will help you in selecting the Best Earbuds for Running, gym, and other outdoor activities.

Running comfort

The main factor that runners want in the wireless earbuds is comfort. As a runner, you would always want something in your ear which feels secure without being afraid that they will fall out.

The earbuds provide a fit that can be personalized to make sure your ears are comfortable with the device. It all is provided by the different silicon ear tips. They have all sizes like small, medium and large. Just make sure that you’ve selected the right sized silicon ear tips.

Battery life

The battery life ought to last about 4 to 5 hours on a single charge. If you use good quality earbuds for talking it uses less battery and it takes more if you use them for listening to non-stop music. On the other hand, charging case has a battery life of more than 24 hours on standby.

The wireless earphones also convey warning sounds when the power is about to run out.  You can depend on a single charge. But in a situation like a marathon, you might have to recharge it, by carrying your charging case along with you.

Sound quality

The best feature of the earbuds is its noise canceling feature. With the click of a single button you can cancel excess noise or switch back to the transparency mode to allow the outside noise come through. This feature is the best for working out and while on a plane etc.

By blocking the outside noise, you can listen to your favorite podcast and by transparency mode you can hear your surroundings to be fully aware of everything.

Will they fall out during running?

The wireless earbuds stay in while running which is the best feature. They can stay in as long as two hours while running or at the gym. Earbuds have to be put back in constantly but this is not the case with them. The sturdy silicon tips help a lot to keep them in place. They fit in even if you sweat.

Wire free features

The earbuds are wireless and they only need Bluetooth to connect to your phone, this means no more struggling for cords!! You can switch to noise canceling mode, transparency mode, you can switch to calls and songs with the click of a button. This is very good for runners as they won’t have to struggle for their cords getting tangled anymore.


All these above-mentioned factors need to be kept into consideration when it comes to choosing earbuds such as the AirBuds pro. However, if you think that you are better off with the wired ones, you can always choose them.

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Technology Trends

Best Gaming 144Hz Laptops in 2022



Best Gaming 144Hz Laptops in 2022

The gaming laptop market has exploded in recent years, and it shows no signs of slowing down. New releases are coming out on a weekly basis as manufacturers compete for your attention and your wallet. The first thing to look at when buying a gaming laptop is the hardware inside. This is what determines how well the laptop performs, how long it’ll last, and how much it’ll cost to run. The choice of screen refresh rate is largely dependent on the components of a PC such as the GPU and the CPU. Generally, a refresh rate of 60 Hz is considered the Holy Grail for laptop displays. But for modern-day gaming and content consumption, 144Hz is quickly becoming the new standard.

If you are a creative professional or a passionate gamer, you must have heard the terms FPS (frame rate per second), response time, and screen refresh rate. New buyers are often more fixated on the GPU and the processor but ignore the importance of a smooth screen display which has a great impact on the gaming experience. High refresh-rate gameplay is one of those things you have to experience firsthand to truly appreciate. Visuals are buttery smooth and controls feel more responsive when playing at 90 or 120fps, and the benefits only increase the higher the frame count goes. But in order to achieve such high frame rates, you need the right hardware, including a high refresh-rate display and a graphics card and processor fast enough to handle the task. Gamers don’t just want a powerful processor, they want a powerful processor backed up by equally powerful memory. 

One may assume high FPS gaming is strictly for the most expensive PCs, but there are numerous gaming laptops that feature 144Hz displays and hardware strong enough to take advantage of the high refresh rates. We’ve hand-picked five of the best options available right now. We’ve got 14-, 15-, and 17-inch models ranging in price and power to suit your 144Hz gaming needs. Just remember that, like with pre-built PCs, laptops often come in a variety of hardware options, so if you like the look of one of the selections below but need something stronger, or even something cheaper, take a moment to see the best 144Hz Laptop Models. Gaming laptops are notoriously bulky. Even 14-inch models can be thick, heavy machines. The larger chassis makes sense given the power these devices need to run, but the point of a laptop for many people is to have a compact, portable computer.

A great gaming laptop is more than just a device with high-end specs and a flashy design. It needs to have the performance to back up that look and feel, so you can enjoy your gaming sessions without fear of being stuck on loading screens or lagging behind. And while you can obviously get a good gaming laptop no matter what brand or price range you’re comfortable with, Asus has you covered if you’re looking for something extra special. Their ROG Strix series is designed from the ground up specifically for gamers and it shows. We Find the best 144Hz laptop Models that you can buy in 2022. But before getting into it, let us briefly explain the importance of screen refresh rate.

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