All that every Link Builder strives is to get quality traffic to his website. The hard fact is this does not happen naturally. It is only through conscious efforts and impeccable strategy that a website can be made to receive quality traffic. It needs to be understood that the output is directly proportional to the inputs that the Link Builder uses for his process which involves the selection of keywords for his content, platforms for content and ads distribution, audiences for targeting, marketing funnel for generating leads, URL links and CTAs for customer engagements, landing pages for information, referring web pages and websites, external websites, influencers, strategies and concepts, topics and ideas, narrative styles for stories, etc.
Link Building, however, is not random linking of websites and web pages. It is a careful process of perfect and precise linking of websites and web pages that are highly relevant and of high quality to get intended and desired time-bound results. The results of Link Building especially the website traffic are measurable for various pre-set metrics and criteria such as traffic sources, type of traffic, audience profiles like audience language, age, gender psychographics and demographics, geographical locations, referral media, quality of traffic, average time at websites, web user behavior, goal conversions, devices, operating systems, keywords, search engines, etc.
Check more of these in detail below in order to learn simple and practical steps to improve your Link Building process and promote quality traffic to your website. To hire the best seo services canada, click here.
Identify Platforms That Bring More Traffic
Different web platforms have differing potential to generate traffic what with their popularity, users base, level of growth, relevance for your business, features and advantages, ability to reach potential audience in short term or long term, inbound or outbound marketing nature, efficiency to strike and impress your potential audience, cost efficiency, perceived brand value, audience types, attractiveness and relevance to present day users and demands, technological superiority, purpose of the platform, etc. For example, if you want to reach out especially to middle age families and promote family and home based solutions, products and services, Facebook posts and advertisement options will be the right fit. If your objective is to reach out to professionals and entrepreneurs to promote and build a professional and business network or community, the right option will be LinkedIn. If you want to promote viewership and followers for your lifestyle products and brand, the ideal platforms to choose are Instagram and Pinterest. If you promote a series of video explainers or videos for your products, projects, equipment, professional or consulting services, expertise or educational services, your best platform will be YouTube and such popular video platforms. If you are looking for service providers with Perfection in Link Building, check out here.
Find Content Topics That Connects More Audience
As new scenarios and technologies are continuously emerging and reshaping the overall global, regional and local landscapes and atmosphere creating new opportunities and challenges for businesses, it is paramount to pick the right topics for your content posts and news posts to get relevant with the trending situations and connect better with your audience. On the other hand, if you are offline with what is going on around and missed to recognize the emerging trends and thus failed to address or mention the current events and happenings, your content has no takers and your Link Building efforts will go completely in vain. So, be open and flexible with your content creation in order to capture and write those happening moments and be highly relevant to current situations and popular demands.
Select Keywords That are More Popular & Relevance
Keywords are the connectors of your content with Search Engines, in-site search box algorithms and eventually with your Target Audiences (TG). So, select keywords that best represent your industry, products, product uses and applications, brand, audiences, new age user terms, etc., to become relevant to Google, audience and industry.
Identify Content Types for Effective Distribution
Every product and brand has its own unique value proposition and appeals, and so does every industry and audience attributes. So, use the appropriate content types or a mix or combination of content types such as website, videos, blogs, social media, articles, ads, infographics, email, voice and chat group platforms, cross promotion platforms, business network platforms and chat groups, image sharing platforms, et al and thus, make your Marketing Funnel highly relevant and purposeful for your goal: promoting website traffic.
Use the Most Effective Anchor Texts for Backlinks
The virtual billboards and advertising boards are the Anchor Texts that you use for your URL links or Backlinks in your content. So, make your Anchor Texts as appealing as possible like those huge billboards and advertisements that never miss an eye on the busy business streets and highways. Make your Anchor Texts highly visible yet simple but strategically placed so that each of your Anchor Texts generate clicks that land in your websites from quality customers and potential audiences.
Choose the Relevant Landing Pages for URL Click Throughs
If you are using a Marketing Funnel to nurture potential audiences through a wide or steep Funnel, ensure you plug the holes in the funnel through quality content fills and interaction and engagement experiences. In the Funnel, Referral or Affiliate Marketing, the context, relevance and quality of the Landing Pages determine how the users behave in the site and step forward to other pages and links. So, make your Landing Pages highly informative, purposeful and interactive to make the customers stay a long time and be willing to interact with links and content further.
Prepare the Audience Profiles That are Most Suitable
What use does it make if you train your guns so efficiently but fail to shoot the target accurately? The whole objective of Link building comes to no use if you fail to connect with the right websites, links and platforms that have your potential audience. If you are doing Inbound or Outbound Marketing, all you have to do is to perfect your audience targeting to get the right results which is promoting traffic to your website.
Conclusion
All planned and executed well with the right strategy in place and a great team on the task, your goals are no longer in just dreams, but realized and actuated in practical as well.
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