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VMS Software Quest: Can Gig Economy be the Reason behind the Great Resignation?

Have you wondered about the cause of the great resignation? Many claims that it is all due to the gig economy. Well, click here to know the real reason behind the concessions at the workplace and what makes one become a gig worker.



VMS Software

Did you know that around four million Americans quit their job? Well, it’s a fact. Along with this, approximately eleven million jobs remain available to candidates, says the US Bureau of Labor Statistics stats. As a VMS Software company, we can tell contingent work has increased and has given tons of benefits to freelancers, and remote workers post the pandemic, COVID-19. Since several jobs are available, these gig workers could be of many benefits to the companies. There are billions of people around the globe, and the deadly virus caused a loss in jobs for many. Many top talents have still not found a job or are not satisfied with their current employer. If the availability of jobs and unemployed candidates crosses paths, unemployment rates can drop significantly. Even the ones employed are on the path of resigning to become gig workers. 

But what is the reason behind these resignations? The reasons can vary from person to person, and some common reasons are as follows.

  • Received better job opportunities.
  • Dissatisfied with the current employer.
  • Not being paid enough.
  • Lack of appreciation or acknowledgment of the deliverables.
  • Not happy with the behavior of an authoritative person.
  • Office culture is not up to the mark.
  • The job location is not suitable.
  • Need to cater to a sick family member or had a life-changing accident.
  • Is a single parent or is a primary caretaker to somebody.
  • Want to avoid traveling
  • Prefer to avoid socializing and want to work solo.
  • Lack of growth in the company or flexibility at the workplace.
  • Cannot choose projects or have stagnant work.
  • Just for a change or a different experience

Reasons to resign are very subjective and vary from person to person. Gig work has got many permanent employees to switch due to the number of benefits one sees and desires themselves. So, what are these benefits? There are seven main reasons that a gig economy is doing more use to the people of this generation, and those reasons can be seen below. 


The feeling of being a freelancer can be empowering in the long run. It is exciting to be a gig worker as you are your own boss. This means you can work at your time and pace. You get to divide your hours as per your convenience even when you have deadlines. Being a contingent worker gives you the freedom of choosing your work and handling projects as per your flexibility. Being a freelancer/remote worker allows you to be more productive within fewer hours and produce better deliverables. With all this, you are able to focus on yourself which eventually leads to a better quality of life.


Since you decide which project to work on, your value as an employee is increased. You are the one who can choose to accept or decline the projects. The person you work for can give you a deadline and you must adhere to that. Other than this, no one can be authoritative on you, and you get the upper hand. If you are a recommended candidate, your value is doubled and you are preferred by several companies. With this opportunity, you get to decide which firm or assignment you would like to take. This can even strengthen your resume and increase your income.


You get assignments and projects to work on, but you get to choose if you want to work on it or not. As a freelancer, you get to decide how you want to handle your assignments. Not only this, but also you can work from anywhere around the world. You are free from fixed schedules and coworkers that hover around you at work. Being a gig worker extends your comfort to keep track of your own submissions and be your own criticizer before anyone else. In other words, you get to decide your time slots for working, eating, sleeping, taking breaks, and much more.  


Being a remote worker or a freelancer gives you extra time than those working full-time. How? Well, if you are a gig worker, you don’t need to spend time on travelling and need not worry about the traffic. This means, you can never be penalized for being late to work or taking leaves at the last moment, and you don’t need to stay back in the office post work hours. These extra hours can be useful for something else like me-time, extra hour of sleep, a tad bit safety due to no travel, and what not. If you are pursuing higher studies as you’re working, you get an extra hour for homework or prepare for your exams.


If you don’t want to work on a project, the organization cannot do anything about it. The firm cares about your existing deliverables that are made before the deadline. They are concerned about the accepted project. You can prioritize your personal life. You can even shorten your professional life by performing a few hours of work in a day, or work throughout the day. You can work just before the submission date or can complete your project way before the deadline. The company doesn’t care how you complete the assignment; they just want a flawless work from your end.


Did you know that you earn more when you are freelancing? You get to decide the price of your deliverables, but you could also make double in a week compared to what one earns in a month. You can take up as many projects as you want (unless they overlap each other or burden you) and make a handsome amount in one go. Gig workers do get more profits than a full-time team member – be it in terms of salary, holidays, surveillance, and much more. Another gain is that they need not have weekly, bi-weekly, monthly meetings and are good to go with one or two short sessions to understand the assignment.


When do you think an employee is satisfied? Labor is happy when maximum numbers of things go according to their plan. As compared to full-time labor, a contingent worker has more pressure of submitting flawless deliverables, meeting the deadlines, working on more projects, getting a variety in assignments, achieving more growth, earning more, going on vacations, and spending time with family or giving extra attention to yourself to name a few extras. And with all this in one’s kitty, a gig worker is more satisfied with the growth and results than a permanent employee.

Over the years, gig working has raised the level of work and has added more value than traditional work methods. In conclusion, the gig economy supports the great resignation as it offers so many benefits. Everyone wants to be ahead and earn the most they can, so they opt for complete control over their professional life by choosing to freelance. The traditional work methods do not provide the freedom of earning enough and can’t provide entire satisfaction to a team member. Therefore, several employees go around the back of their employers and work a second job. And this is not such a great decision on so many levels.

How can you find an ideal contingent worker for your organization? Simple. A Contingent Workforce Program can do the trick. How? VMS Software like FlentisPRO has a talent pool tool that stores all the candidates’ information on the cloud portal. This tool automatically segregates the data based on hobbies, interests, skills, etc. You can easily go through the information with the search option and narrow your hunt by searching via keywords. This is just one of the tools that can be used to shortlist and onboard your contingent worker in the form of top talents at a reasonable rate. FlentisPRO has several other tools to assist vendor management and provide satisfying results.

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Technology Trends

Link Building to Promote Website Traffic



link building

All that every Link Builder strives is to get quality traffic to his website. The hard fact is this does not happen naturally. It is only through conscious efforts and impeccable strategy that a website can be made to receive quality traffic. It needs to be understood that the output is directly proportional to the inputs that the Link Builder uses for his process which involves the selection of keywords for his content, platforms for content and ads distribution, audiences for targeting, marketing  funnel for generating leads, URL links and CTAs for customer engagements, landing pages for information, referring web pages and websites, external websites, influencers, strategies and concepts, topics  and ideas, narrative styles for stories, etc.

Link Building, however, is not random linking of websites and web pages. It is a careful process of perfect and precise linking of websites and web pages that are highly relevant and of high quality to get intended and desired time-bound results. The results of Link Building especially the website traffic are measurable for various pre-set metrics and criteria such as traffic sources, type of traffic, audience profiles like audience language, age, gender psychographics and demographics, geographical locations, referral media, quality of traffic, average time at websites, web user behavior, goal conversions, devices, operating systems, keywords, search engines, etc.

Check more of these in detail below in order to learn simple and practical steps to improve your Link Building process and promote quality traffic to your website. To hire the best seo services canada, click here.

Identify Platforms That Bring More Traffic

Different web platforms have differing potential to generate traffic what with their popularity, users base, level of growth, relevance for your business, features and advantages, ability to reach potential audience in short term or long term, inbound or outbound marketing nature, efficiency to strike and impress your potential audience, cost efficiency, perceived brand value, audience types, attractiveness and relevance to present day users and demands, technological superiority, purpose of the platform, etc. For example, if you want to reach out especially to middle age families and promote family and home based solutions, products and services, Facebook posts and advertisement options will be the right fit. If your objective is to reach out to professionals and entrepreneurs to promote and build a professional and business network or community, the right option will be LinkedIn. If you want to promote viewership and followers for your lifestyle products and brand, the ideal platforms to choose are Instagram and Pinterest. If you promote a series of video explainers or videos for your products, projects, equipment, professional or consulting services, expertise or educational services, your best platform will be YouTube and such popular video platforms. If you are looking for service providers with Perfection in Link Building, check out here.

Find Content Topics That Connects More Audience

As new scenarios and technologies are continuously emerging and reshaping the overall global, regional and local landscapes and atmosphere creating new opportunities and challenges for businesses, it is paramount to pick the right topics for your content posts and news posts to get relevant with the trending situations and connect better with your audience. On the other hand, if you are offline with what is going on around and missed to recognize the emerging trends and thus failed to address or mention the current events and happenings, your content has no takers and your Link Building efforts will go completely in vain. So, be open and flexible with your content creation in order to capture and write those happening moments and be highly relevant to current situations and popular demands. 

Select Keywords That are More Popular & Relevance

Keywords are the connectors of your content with Search Engines, in-site search box algorithms and eventually with your Target Audiences (TG). So, select keywords that best represent your industry, products, product uses and applications, brand, audiences, new age user terms, etc., to become relevant to Google, audience and industry.

Identify Content Types for Effective Distribution

Every product and brand has its own unique value proposition and appeals, and so does every industry and audience attributes. So, use the appropriate content types or a mix or combination of content types such as website, videos, blogs, social media, articles, ads, infographics, email, voice and chat group platforms, cross promotion platforms, business network platforms and chat groups, image sharing platforms, et al and thus, make your Marketing Funnel highly relevant and purposeful for your goal: promoting website traffic.

Use the Most Effective Anchor Texts for Backlinks

The virtual billboards and advertising boards are the Anchor Texts that you use for your URL links or Backlinks in your content. So, make your Anchor Texts as appealing as possible like those huge billboards and advertisements that never miss an eye on the busy business streets and highways. Make your Anchor Texts highly visible yet simple but strategically placed so that each of your Anchor Texts generate clicks that land in your websites from quality customers and potential audiences.

Choose the Relevant Landing Pages for URL Click Throughs

If you are using a Marketing Funnel to nurture potential audiences through a wide or steep Funnel, ensure you plug the holes in the funnel through quality content fills and interaction and engagement experiences. In the Funnel, Referral or Affiliate Marketing, the context, relevance and quality of the Landing Pages determine how the users behave in the site and step forward to other pages and links. So, make your Landing Pages highly informative, purposeful and interactive to make the customers stay a long time and be willing to interact with links and content further.

Prepare the Audience Profiles That are Most Suitable

What use does it make if you train your guns so efficiently but fail to shoot the target accurately? The whole objective of Link building comes to no use if you fail to connect with the right websites, links and platforms that have your potential audience. If you are doing Inbound or Outbound Marketing, all you have to do is to perfect your audience targeting to get the right results which is promoting traffic to your website.


All planned and executed well with the right strategy in place and a great team on the task, your goals are no longer in just dreams, but realized and actuated in practical as well. 

read more at: General Magazine

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Technology Trends

How can real-time dynamic watermarking be used to protect sports broadcasts and live events?




Live and audio-visual content piracy costs creators and distributors of original content a lot of money and time. If you want to stop the illegal streaming of live content, you need to find and stop the unauthorised streamers quickly, typically within 15 minutes. As 4K UHD and HDR content become more widely used, watermarking will need to be able to process the video data in real time while the video is playing back.

Digital output protection outside of the security perimeter provided by traditional techniques such as DRM protected content and CAS may not be effective in the fight against piracy.. This means that the content must be identified outside of the client’s video terminal in order to be tracked. In this case, the use of transactional watermarking becomes necessary. The ID of the source is encoded in the video pixels, and any streamed content can be traced back to the source of infringement or insensitive subscribers. video watermarking solutions that protect live-streamed content must allow licence holders to disrupt viewing within minutes of streaming by detecting and decoding watermarks in real time. Since “non-blind” approaches require a comparison with an original unmarked video, it is necessary to remove the watermarks directly from the video in order to quickly identify pirated content.

It is possible to watermark image sequences that record a 3D scene and extract the watermark from any rendered image generated for any arbitrary view angle, as opposed to the first two methods, which only  protect the watermark information for the two key components of 3D scene representation (geometry and texture). If you’re using dynamic watermarking, you may embed information on the video asset while it’s being played back at the user’s end, such as the user’s email, date  and time of watching, their IP address, or even their business logo. Because of their dynamic nature, they provide additional protection for confidential content that  is not intended to be shared or altered. DAI (dynamic ad insertion) is also activated via dynamic watermarking in order to optimise addressable ad income.

Content infringers typically need time and stability to plan hacking, trial-and-error strategies, and develop reverse-engineering techniques. Using dynamic watermarking, content creators can quickly and easily change and adapt watermarks, even modifying them for each live event if needed.

Because dynamic watermarks are software-based, they can easily reach a wide range of devices that sports fans watch matches on. They are also undetectable to the viewer and pirates, and can be quickly scaled up because they are based on the cloud. In addition, they are able to operate on low video resolutions to identify the source of piracy, as well as on high video resolutions. For each viewer, dynamic watermarks appear at random points in the video and are personalised to their preferences. Sharing or recording the video makes the piracy source obvious. In addition, they are difficult to remove without compromising the quality of the video clip, both of which make it unsuitable for further use in the future. During illegal acquisition (camera recording, screencasting, etc.) and storage, some dynamic watermarks are also kept (re-encoding, aspect ratio change, etc.).

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Technology Trends

Choose a Theme for Your WooCommerce Store



free woocommerce themes

8Theme has been offering the best WordPress WooCommerce themes to our customers since 2010, and over the years we’ve seen which designs work best and which don’t. With the latest WooCommerce update, our Woo themes have all been updated to handle the new functions, and they’re now more beautiful than ever! Here are some of our top WordPress WooCommerce themes that you can customize to your heart’s content:

If you’re starting an online business, one of the first things you’ll need to do is choose a WordPress theme to define the look and feel of your site.

Thousands of possibilities are available from a range of sources, with varying levels of quality and efficacy. How can you know which option is best for your store? Begin by figuring out why your theme is so essential, what makes a strong theme, and where to begin your search. Thanks to a free plugin that can be downloaded from the Plugin Repository or installed straight from your WordPress admin, WordPress WooCommerce themes come with basic store features out of the box.

The options of WooCommerce store themes on WordPress are extensive, and the choice can be overwhelming if you’re just starting out. If you’re planning to create an online store to sell your products, there are several factors you need to take into account when choosing your store theme. Here’s what you need to know about WordPress WooCommerce store themes with 8theme selection of eCommerce WordPress themes for WooCommerce so that you find the best one for your business needs!

Why is the right theme important?

Someone’s first impression of your site takes around 0.05 seconds to develop, and that impression influences whether they leave, remain or even buy something. Because your theme has a direct influence on on-site design, it also has an impact on this first impression. A nice theme encourages people to look around and buy things.

A theme, however, isn’t only about aesthetics; it also affects marketing, conversions, and other factors. Your theme has an impact on all of these: a sluggish, unfriendly, difficult-to-use, badly-coded website ranks poorly in search results and does not stimulate purchases.

Qualities of a good theme

If you run a WordPress-powered online store, your first priority is finding a great theme that complements your brand, showcases products in an attractive way, and improves user experience. Before settling on one, however, there are certain characteristics you should look for. Here’s what to consider when choosing good WordPress WooCommerce themes.

Has a professional, high-quality design that meets your needs every

The narrative will be distinctive in this regard. Begin by attempting to comprehend your target audience. What types of designs do they like? Do they like a peaceful, understated aesthetic of bright colors and eye-catching graphics?

Then consider your products. Do you require product images to be displayed? Select a theme that emphasizes visuals. Do you want to draw attention to certain details, such as materials or dimensions? To symbolize them, use a theme that contains icons.

Many industry-specific themes exist, and they might be excellent choices because they incorporate many of the design aspects you want. The Threads theme includes everything you need if you’re a boutique: clothing-specific templates, elegant store, and archive pages, and amazing related product designs. If you offer handcrafted items, the Artisan theme is a good choice, since it has image-focused page designs & product templates for collections, galleries, and more. 

Examine several examples of stores that employ the theme you’re thinking about. Most themes come with a live trial version that you can try out; take the time to go through the live demo to see how it works. You should be able to quickly explore the demo and see it in action for your company.

Integrates with WooCommerce

While WooCommerce works with any WordPress WooCommerce themes, using a theme designed exclusively for online businesses guarantees that the look of pages, articles, and goods is consistent. In the list of theme features, look for “WooCommerce Integration.”

Offers everything you need without being bloated

Many themes include page builders, giant menus, wish lists, pop-ups, and other features in addition to design. While these are useful if you require them, don’t select a theme with 50 features if you only require five; this will result in an overly bloated, sluggish, and difficult-to-manage website. The Block Shop theme is created with this aim in mind. It prioritizes efficiency over frills, offering all of the customizing choices you’ll need without being overbearing.

Is mobile-friendly

More than half of all online traffic is generated by mobile devices. You’re alienating a large portion of your prospective consumers if your website is difficult to use on phones and tablets. Open a live demo on your phone while evaluating a theme. Is there anything that has been chopped off or is too tiny to read? How well does the demo fare in Google’s mobile-friendly test? 

The Bistro theme is an excellent example of a mobile-friendly theme: pictures, text, and goods automatically resize on mobile devices. There’s also a menu bar that links to account, search, and cart capabilities, so it’s always there when consumers need it.

Simple, Clean, and Modern

Simplicity is an important characteristic of a high-quality WooCommerce theme. The whole point of having an online store is to make it easy for users to find what they’re looking for and place an order. Don’t overload your website with excessive images, fancy animations, or other distracting elements; keep things clean and simple. 

Of course, you can add in subtle visual elements like subtle animations but try not to overdo it because too much eye candy can actually distract from what you’re trying to sell! Likewise, don’t be afraid to use a few fancy fonts—they help your visitors identify you as an authority within your niche and let customers know that they can trust your recommendations on products.

Loads quickly

Visitors anticipate a website to load within two seconds or less, according to 47% of visitors. They’ll go shopping somewhere else if they have to wait too long. While several things influence website speed, your theme plays a significant effect. Use tools like GTMetrix or PageSpeed Insights to test the performance of the live demo; all you have to do is input the demo URL and you’ll get a comprehensive speed report. Choose another option if it loads too slowly.

Premium Quality & Support

8Theme creates stunning designs which are optimized for maximum speed and security. Being a leading WordPress WooCommerce Store Theme provider, we back up all our products with our personal guarantee that guarantees you the highest level of quality & support. In case you need any assistance regarding customizing or setting up your theme, contact us. We’ll be happy to help you with your new website!


A WordPress WooCommerce themes is an integral part of your e-commerce website if you plan on selling products online, and 8heme offers the best of the best in terms of WordPress themes. With these themes, you can start selling online in no time, with an easy-to-use theme that adapts to your website design needs and puts your products front and center on your e-commerce website. All of our WordPress WooCommerce themes are customizable and easy to modify while being coded to help your website load as quickly as possible – which matters when you’re running an e-commerce business!

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