Something similar will likely take place with marketing via social media, and I’m sure it’s already begun. For instance, I receive numerous emails from people telling me that people have started with me and have joined my Twitter. The emails don’t contain any details regarding my new followers and only a vague username that I can click to find out the person. What I’ve found is that an increasing percentage of those “followers” are providers of affordable web development servicesand have signed up to be followed by tens of thousands of inexperienced Twitter users just like me. If they continue to do this and I’m not an active Twitter user for very long as the truth is that I’m not searching for new junk mail in my mailbox. I’m sure you’re neither.
My company has not yet generated any business through our social media activities. “Old” methods like telephone calls, email conference calls, and speaking at meetings networking are still the mainstay of the business. When I first started Real Results Marketing five and six years ago, my goal was to review my contacts and either send emails or call the connections in my network each month. Today, the majority of deals we find the result from windows mobile apps development this kind of work. Former colleagues remain the most lucrative source of consulting contracts. It’s not easy at times to force myself to make time in my busy schedule to call or send emails, but they’ve proved crucial to our business’s revenue, and I’m determined not to give go of these efforts.
I am aware that most companies do not rely on the founder’s network as a significant source in demand generation. However, larger firms have their own tried and tested methods of generating growth. For example, the company you work for could employ a staff of sales, sales employees, advertising campaigns, complex databases, and other tools for creating sales opportunities. I’d suggest that the value of these methods hasn’t changed since the advent of social media.
Whatever you have worked with in the past should be the primary goal of your marketing and sales. Therefore, it is essential to remain connected to social media. And, at all times, take part in workshops, seminars and conferences on the topic. In addition, it could be beneficial to dedicate a staff member or two except experimenting with these thrilling new tools.
Shortly, someone will master the art of marketing efficiently queen hashtags and effectively through social media. When that happens, everyone working in marketing will have to adapt these innovations to our business and utilize them to boost revenue and sales. In the meantime, however, marketers must concentrate the bulk of their efforts on the instruments they are familiar with to perform their primary responsibility of generating sustainable, long-term development for employers.
I’ve joked that I’ve become the top supporter of “antisocial media marketing.” I’m a strong advocate of these new and exciting channels, but without sacrificing traditional marketing strategies, proven to be effective. However, my less extreme opinion on the matter could mean that I’m not chosen as the most popular speaker at conferences on marketing in the future. It’s my responsibility to stay just one step away from the mob that lynched me and keep calling my network every month.