The snippet is a single search result in a group of search results. It consists of a URL, name, or description of the page. Search engines use some part of our content to make up the snippet. Snippet-friendly blogs help in getting more traffic. It also helps in ranking the blog on the first page of Google. For writing snippet-friendly blogs, there are several techniques. The techniques, when used correctly, will help in making a blog more attractive to readers and make it more findable. The snippet-friendly blogs will ultimately get more traffic, earning more revenue. Some of the ways to make blogs snippet friendly are explained below: You may also like to learn about the Freelancing websites in Pakistan.
To optimize your blogs, complete research on the keyword should be done. Keywords research helps you to dominate the search results. You have to figure out which words your target audience mostly looks for. After finding out the keywords, you should write the blog on it, and not only this, but you should use those keywords in your content. There are specific keyword research tools that should be used to find out the correct keyword for blog writing.
CHOOSING AN EFFECTIVE TITLE:
The selection of titles is also important in search rankings. The blog must have an attractive and compelling title. The selection of a compelling title helps make the blog more snippet friendly. The keywords should be used in titles so that when the readers search, your article comes on top, and they click to read it.
EASY TO READ:
The blogs which are not complex and are easy to read are considered to be more snippet friendly. Readability plays a vital role in search ranking, so creating easy-to-read and understand blogs is essential. It is better to use short sentences and paragraphs. The words of the blog should be easy enough to read. Headings and subheadings must also be attractive and appealing to the readers. The blog is easy to read is more liked by the readers, so the blog’s content should be free of errors and complexities.
LENGTH OF BLOG:
The length of the article must be at least 300 words. Google pays more attention to long articles, so a writer must use unique ideas to create a long article but in a balanced way because if a blog is too long and repetition of exact words and content, it scares the reader away. For making the blog snippet-friendly, the article must be long enough to get more traffic. The selection of words should be genuine and authentic and must be based on essential keywords.
Adding new blogs regularly to your website makes your website more visible to the readers. Consistency is essential because if the website is not active, then Google will crawl it less, affecting the ranking. Posting daily should not be for the sake of keeping the website alive, but the content of the blogs must be high quality and well written so that it catches more readers when they search on the internet.
ADDING IMAGES AND VIDEOS TO THE BLOG:
Creating snippet-friendly blogs, images, and videos insertion should also be necessary. The blog, which has images and videos and not only plain texts, attracts more readers. For this purpose, the writer must add credited images and videos to the blogs. You can use your own captured pictures of different themes and designs on your blogs. Different kinds of graphics and slideshows also make the blog more snippet friendly.
SHARING YOUR WORK ON SOCIAL MEDIA:
The blogs you have written should be posted on different social media platforms like Pinterest, LinkedIn, Facebook, etc. These are the commonly used platform for sharing and reading blogs. This will help in getting more audience and getting more traffic as well. You can also use hashtags, but not much ideally 2 or 3 hashtags are enough for a blog
With all these ideas, you will be able to write such search snippet friendly. This can be a bit tricky initially, but you will surely be able to do the best of your work with time. By implementing all these tips and tricks, you can rank your blog on top of the search engine.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.